What is so freeing about an opportunity to brainstorm, improvise and create? Vast streams of research efforts have been dedicated to the study of creativity. However, no one is actually quite sure exactly what it is. Even the exemplary organisational Psychologist Professor Adrian Furnham describes it as a ‘deeply frustrating concept’ with books and literature on creativity often ‘accepted with little or no proof’. Despite the obviously significant difficulties in empirically testing it – after all, what is IT? A process, personality, thinking style? - people have valiantly tried. ‘Creative’ group activities have been linked with positive outcomes, including higher levels of interpersonal trust and communication....